In 2002 husband and wife, Dmitry and Tania started Universal Trade. Through hard work and determination, Universal Trade has quickly become a fast growing importer, distributor & wholesaler of high-quality chocolates, confectionery and snack foods in New Zealand.

With our innovative approaches and passionate team, we have built an outstanding portfolio of well-known consumer brands which include Oki-Doki, Frut-O, Anitin, Wellaby’s and a range of seasonal confectionary brands.

We are extremely proud of all our brands, our team is passionately working every day to deliver amazing results. Over the years we are proud to say that we have sold a substantial amount of products to our loyal consumers and growing customer base.

  • Integrity
  • Ethics
  • Pride inthe brands we represent
  • Excellence in customer service
  • Enthusiasm
  • Innovation and leadership

Communities & Events

April 4, 2018

Frut-O Ice Pop Sticker Competition

Thank you to all who participated in our huge Frut–O! Ice Pop Sticker Competition!   It has... READ MORE
August 19, 2020

All New Oki-Doki Funny Mushrooms Mini Biscuits

We’re very excited to announce that we have a new product joining the Oki-Doki Product... READ MORE